May/June 2010

In This Issue...


From the Desk of the President
Crucial factors to consider when selling internationally.

Trend Watch
Where is some of the most interesting innovation occurring? Hint: The answer might surprise you.

Case Study
What can we learn from a $25 watch wrapped in a Tiffany's box?

A quick "how-to" on entering another culture.

Cross-Cultural Quiz
How much do you know about India?

News from Global Dynamics
Learn about GDI's latest news and how to get a discount on cross-cultural books.