Cross-Cultural Quiz

How to Build Trust Across Cultures


Match the country with the appropriate style of building trust below...


A. Indonesia

B. Australia

C. Japan

D. South Korea

E. China. (in particular, the southern region)

F. Singapore


H. Netherlands



Trust-building strategies

1. Be direct and say what you think, don’t hide anything

2. Follow through on what you say you are going to do

3. Disclose personal information that shows vulnerability and character – your integrity

4. Be sincere in your motives; don’t make me lose face

5. Build relationships by talking a lot, about everything

6. Show me that you can do what you say you can do… and how it will benefit me

7. I’ll give you the benefit of the doubt but prove it to me fast with your actions

8. Build relationships best with beer, after work

9. Play golf; go drinking


Answer key

A=5, B-2, C=9, D-3, E=6, F=4, G=7, H=1, I=8