March/April 2010

In This Issue...


From the Desk of the President
What is the Global Holiday Black Hole and how can you prevent it?

Case Study
Read about cultural indigestion in Italy, brought to you by McDonalds.

Trend Watch
What price must global companies pay when caught in the cross-winds of a cultural battle of values?

Diversify your investments. And your footprint.

Cross-Cultural Quiz
Can you name a country where you are most likely to build trust by exposing your vulnerability? Can you identify a culture in which it is a particularly wise idea to drink beer after hours with business associates to gain their trust?

News from Global Dynamics
Learn about GDI's latest news, including the just-added features of GDI's new website.