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GlobalExchange™ is Global Dynamics, Inc's quarterly newsletter, designed to provide our readers with current news and information relevant to global executives. Browse the newsletter below or download a PDF of the newsletter. Readers are encouraged to submit articles, article ideas, and any other newsletter suggestions. We will attempt to accommodate all requests in upcoming issues.
SIETAR Presenter Contrasts Attitudes
about Racism – At
the recent Society for Intercultural Education, Training
and Research (SIETAR) USA Conference in Austin, Texas,
presenter Ilya Adler made the observation that in Latin America,
although racism exists it is largely ignored, while
class differences receive a lot of attention. He further noted
that class differences are ignored in the United States while racism
receives significant attention. How do you explain
this apparent anomaly? Send your comments to Global Dynamics at globalexchange@global-dynamics.com with “comments” in
the Copilots? – Recently
Air France and KLM announced that the two companies would merge
to create Europe’s largest airline under the banner
name Air France-KLM. Each company will maintain
its brands, hubs and networks. Fons Trompenaars, an international
consultant and author who is half Dutch and half French, described
the merger of the two national airlines as “really not easy” in
an article appearing in Understanding the Value of Cross-Cultural Education and Training – In today’s global business climate, cross-cultural education can make a difference, and its effectiveness can be linked to business results. John Schieman’s article in Mobility Magazine during the first quarter 2004 tells how, and demonstrates with a case study. For more information, contact John Schieman at jschieman@global-dynamics.com. The Potential Hidden Costs of Offshore Operations – Outsourcing operations to developing countries such as India and China remains a hot topic in the global marketplace. There are several factors that contribute to this trend. But not all offshore outsourcing produces the expected return on investment. Aside from the cost saving attributed to wage differential, global managers increasingly find that cross-cultural issues significantly impact the bottom line. Sweetheart Cup Co. CIO John McGregor told InformationWeek that “the project struggled because of communication problems relation to cultural differences. There was an unwillingness to tell us that this isn’t going to work.” For more information, visit www.informationweek.com. Global Dynamics (GDI) is working with some of the leading outsourcing organizations to develop policies and practices for improved performance. Cross-Cultural Training Case Study: Telstra – Recently the Australian Financial Review reported that Telstra, an Australian mobile phone, internet and wired telephone service provider, announced it would move 1500 jobs to India. Telstra expects to cut $957 million from the cost of running its existing information technology over the next three years. Jeff Smith, the company’s Chief Information Officer, employed training specialized in cross-cultural teaming to manage the transition. His message to Telstra employees indicated the company needs “to actively change the way we do business as we begin to work with global service providers and move to build and maintain intellectual property in-house.” His comments reflect a concern within the technology sector regarding intellectual property and knowledge transfer when moving operations offshore. For more information, visit www.afr.com. Cultural Diversity Quiz – What country has the largest number of ethnic Japanese living outside of Japan? What country has the largest number of ethnic Italians living outside Italy? What country has the most people of African decent living outside Africa? The answer to all of these questions is the same country- the largest Portuguese-speaking country in the world: Brazil.
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| • have an understanding
of the problem; • do a needs assessment; • have an appropriate solution to offer; • provide content that we can use independently; • provide added value beyond that which they are contracted to provide; • allow me to “leverage off of them” to help my colleagues better understand the needs; • allow me to be a part of what they are presenting; • make me look good! • honor time parameters and schedule commitments; |
• have an understanding
of our corporate culture; • not stay in “marketing mode”; • not create a dependency relationship; • challenge people to change and yet make it “safe” to do so; • provide help for me to sell the content internally (HR has to sell it “up”); • have a personal impact; • follow up afterward; • be willing to refer us elsewhere if they are not the appropriate person; • be aware of, and honor, our budget constraints; • be ethical! |
Global Dynamics hopes its has met or exceeded its clients expectations in these areas.
U.S. Census Bureau Advocates
Program to Count Expats in 2010 Census – Recently the
U.S. Census Bureau published a notice in the Federal Register
requesting an authorization from the Office of
Management and Budget to conduct the 2004 Overseas Enumeration
Test. The Census Bureau indicated that the program would provide information
regarding the feasibility of counting U.S. citizens living overseas
and their dependents as part of its 2010 Census
data collection process. The census currently does not
count Americans privately living and working overseas. The test
will include overseas Americans living in France,
Kuwait and Mexico. The Census Bureau intends to collect
the data by distributing paper copies and posting electronic questionnaires
on the Internet. For more information, view the
Census Bureau’s
initial announcement at
www.census.gov/Press-Release/www/2003/cb03cn03.html.
Global
Dynamics in the News
Global Dynamics, Inc. (GDI) announced that it
will introduce its redesigned, interactive website in the
first quarter of 2004. The next issue of Global Exchange will
provide additional information.
Convergys, the world’s largest outsourcing call center organization, recently licensed Global Dynamics’ Cultural Tendencies Model for distribution to its hundreds of offices around the world. For more information how your organization could license the Cultural Tendencies Model, contact John Schieman at jschieman@global-dynamics.com.
Johnson & Johnson agreed to offer Successful Electronic Communication in Global Business, a program developed by Global Dynamics, to its 100,000-plus employees around the world starting in 2004. For more information about the course, contact John Schieman at jschieman@global-dynamics.com.
Neal R. Goodman, Ph.D., President, made presentations in Austin, Texas at the Society for Intercultural Education, Training and Research (SIETAR) USA conference on Best Practices in Consultant Client Relationships. For more information about the presentation, contact Neal Goodman at ngoodman@global-dynamics.com.
John Schieman, Director of Global Programs and Marketing, recently made a major presentation on Developing Global Competence: A Knowledge Management Approach at the Virginia State Conference of the Society for Human Resource Management (SHRM).
Carol Cunningham, Senior Associate, delivered a keynote presentation on Efficient Intercultural Communications for the Woman’s Leadership Talent Group consisting of future leaders in the pharmaceutical industry.
Gordon Cucullu, Senior Associate, conducted a major workshop on Working in Asia for the global customer leadership team of a major pharmaceutical company whose customers include major global retailers such as Walmart and Carfour.
Global
Marketplace
World Bank Releases Global Economic
Forecast Report – Recently
the World Bank released Global Economic Prospects 2004,
an economic report prepared for the trade talks in Cancun,
Mexico. The report projects 1.5 percent growth in the industrialized world
and 4.0 percent growth in the developing world in 2003, but expects
growth to recover to 2.5 percent and 4.6 percent in 2004, respectively. In late
October 2003, the U.S. Commerce Department reported that the gross
domestic product grew at an annual rate of 8.2 percent in
the third quarter. For more information, visit the World
Bank website at www.worldbank.org and the U.S. Department of Commerce website at www.commerce.gov.
Survey Finds Increase in Offshore Outsourcing by Medical Industry – Recently InformationWeek, an online e-business magazine, reported that one third of health care and medical industry companies in the InformationWeek 500 index partnered with offshore application outsourcers in 2002. That figure is up from 13 percent in 2001. For more information, visit www.informationweek.com.
Changes in Japan Impact
Drug Approvals – Impending Japanese
government regulations in 2005 will make it more difficult
to get approvals of new drugs. In response, Global Dynamics
has seen a significant increase in the number of pharmaceutical
organizations requiring Japanese-Western team building programs, including programs in the West focusing on working with the Japanese
and programs in
Japan focusing on working with the West. Given the 2005 deadline
and the numerous differences in culture and business
practices, this will be a major challenge.
TradeShowAnalysis.com
Issues SPAA™ Report on Telecom World 2003 – On December
1, 2003, TradeShowAnalysis.com, a division of Global Dynamics
Inc., announced the availability of its Telecom
03 Show Performance Audit and Analysis (SPAA™)
report evaluating which exhibits, marketing strategies and advertising campaigns were the most and least successful, and why. “The
findings of the report are
used by the leading Telecom organizations to develop strategies
and benchmarks for future shows,” said Neal
R. Goodman, Ph.D., president of Global Dynamics. “The industry’s
leaders utilize the SPAA™ to identify and learn
from successes and failures at Telecom World and
to identify the trends most critical to the telecom industry.” For more information, visit www.tradeshowanalysis.com or send an email
to
TSA@global-dynamics.com.
