Jennifer Horowitz

Vice President, Communications

Jennifer Horowitz, Vice President of Communications for Global Dynamics, works with clients and trainers to develop customized solutions. Additionally, she serves as the editor of GlobalExchange, GDI's bimonthly journal of international business, and manages Global Dynamics' public relations initiatives. Ms. Horowitz has more than a decade of international communications experience.

Prior to joining Global Dynamics Jennifer was an Assistant Vice President at FD Dittus Communications, a subsidiary of FTI Consulting, where she led account teams in support of international communications initiatives for global companies, such as SAP AG, Foley & Lardner and Rivada Networks.

Previously, Ms. Horowitz was a Director at CorpComm, a change management communications firm specializing in the federal government. At CorpComm Jennifer oversaw all communications accounts and ran the Northern Virginia office. Jennifer managed an account team of 15 personnel charged with designing change management communications campaigns for new technology programs within the Department of Defense (DoD). The objective for most of these accounts was to persuade reluctant DoD users and potential users of the new technology to accept and embrace the new solutions.

Prior to joining CorpComm Jennifer was an Account Supervisor at Ketchum where she managed communications campaigns for global clients, such as IBM and PeopleSoft.

Earlier in her career Jennifer was the Senior Manager of Communications for the WAP (Wireless Application Protocol) Forum, the organization for the early de-facto worldwide standard for the mobile Internet. Ms. Horowitz was the organization's spokesperson and oversaw all initiatives to communicate the Forum's messages to multiple target audiences throughout the world. Her team tailored these messages to numerous member companies and executives with varied interests and cultural backgrounds.

Among her successful cross-cultural communications efforts on behalf of the WAP Forum, Jennifer met with executives from several major Japanese technology companies to negotiate changes to their own core “mobile Internet” marketing messages in order to better manage consumer expectations of the WAP standard. As the technology matured, Jennifer created a hugely successful global campaign among the WAP Form’s member companies aimed at folding the work of the Forum into a larger wireless technology organization.

Jennifer’s earliest cross-cultural communications experience was a London-based internship with the Labour Party’s public relations firm, Hobsbawm Macaulay. In this role, she supported public relations executives running the Labour Party’s public relations campaign in the months leading up to Tony Blair’s victory.

Ms. Horowitz graduated from American University in 1998 with a major in public communications and a minor in cross-cultural communications.